EIDR - Entertainment ID Registry

Entertainment ID Registry
544 Hillside Road
Redwood City, CA 94062


Individual Contacts:

Executive Director: Kip Welch


Membership inquiries: membership@eidr.org

The Entertainment ID Registry Association (EIDR) is a not-for-profit industry association that was founded by major Hollywood studios, content distributors and technology companies  to meet a crucial need across the entertainment supply chain for universal identifiers for a broad array of audio visual objects.

EIDR can play a crucial role in increasing supply chain efficiencies by eliminating costly translations between proprietary ID systems; lowering risks of misidentification caused by duplication and lack of ID uniqueness; improving internal asset tracking; improving ability to match assets and metadata from different databases, service providers, or metadata suppliers.  Such efficiencies are especially crucial in the online retail distribution of home entertainment.

EIDR provides a web service interface to the Registry with a set of APIs for developers of third party applications and services, such as workflow integration, reporting, and linking to enhanced metadata. Examples of such applications and services include: more granular and more accurate rights tracking and reporting down to the level of clips, composites and encodings; enhanced content discovery; and detailed consumption metrics for individual assets.

Interoperability is a central focus for EIDR. Three key areas are: application‐appropriate representations of the EIDR ID; extensible support for identifiers from other systems as first‐class metadata elements; registration of EIDR content records based on metadata from other systems, including the very important case of standards‐based metadata.

Membership inquiries: membership@eidr.org